RE/MAX launches national commercial listings site
Traditionally, we’ve focused our efforts on building listing services for local commercial real estate associations. The launch of the RE/MAX commercial portal this week marks our first CIE installation for a large national brokerage.
We’re hoping to branch out further into the brokerage community in 2009, offering turn-key marketing and research software to companies (large or small) nationwide. If your company may be interested, get in touch with David Diaz to learn more.
Read on for the release…
RE/MAX Announces Launch Of Commercial Information Exchange
(Denver, CO, January 14, 2009) – RE/MAX International, Inc., is pleased to announce the launch of the RE/MAX Commercial Information Exchange (CIE), a comprehensive marketing and research tool for commercial real estate agents. The CIE is powered by Catylist, a leading provider of commercial listing services. It provides brokers, owners, developers and investors access to practical tools such as property email services, custom marketing materials and financial analysis products.
“We’re thrilled to launch the very first Catylist-driven Commercial Information Exchange (CIE) on a brokerage level,” said Mark Baker, Vice President of Regional and Commercial Development at RE/MAX International. “RE/MAX Sales Associates have been asking for a platform where they can enter commercial listings one time and market them across dozens of other websites. Full Access membership to the CIE gives them this ability, along with lead capture capabilities through online traffic reports.”
The CIE works in conjunction with the company’s public website, www.remax.com, and all commercial listings in the CIE will be available to millions of consumers worldwide. The CIE is available to RE/MAX Associates via the company intranet, RE/MAX Mainstreet. Through the CIE, Sales Associates are able to search commercial properties, list and market their own properties, utilize integrated mapping and aerial views, display basic demographics for listings and more.
The Commercial Division of RE/MAX has steadily grown over the past 20 years. Currently, there are over 3,700 Commercial Practitioners operating in 337 Commercial offices and Divisions in the RE/MAX network. The RE/MAX Commercial Division spans across 1,200 markets in 24 countries.
What RE/MAX Commercial Practitioners are saying:
“The RE/MAX CIE allows me to add virtual tours, tons of listing information and 360-degree views of my commercial properties. I enter your listings locally and anyone, anywhere in the world can see my properties. It’s so flexible and user-friendly. And the fact that it flies under the wings of remax.com and countless Web sites is a huge plus.” – B.J. Johanningmeier, RE/MAX Alliance, Fort Collins, CO
“We’re excited about it and all my agents are checking it out. It helps further the branding of RE/MAX Commercial out in the marketplace. We think it’s going to be a great resource tool to work into our listing presentations and get our properties noticed. It’s really important to get more transactions going in the RE/MAX family, and this will help facilitate that. ” – Jeff Chain, RE/MAX Millennium Commercial Properties, Las Vegas
“Catylist has been around for a long time and it’s one of the best CIEs out there for the value. Other CIEs are shallow about collecting listing information from the broker so when a potential buyer is looking at the information, there are a lot of holes in the information that could’ve easily been available. That makes it harder for a buyer to make a judgment call on whether the property works for them. More is always better – and Catylist gives you that. You can go into great details about a property, from the return on investment, cap rate, property status (lease or investment), tenants, lease terms, and more. Your listings are populated on other sites, creating invaluable exposure. Catylist also has a strong marketing program. If I want to do e-mail blasts on a property, it has a ready-made template set up on CMail. If you’re not using Catylist and the RE/MAX CIE, you’re missing one of best commercial listing vehicles this business has had in a long time. It’s a no-brainer. You have to use it.” – Blair Gilbert, RE/MAX Reliance, Souderton, PA